The Role of Innovation Management In Enhancing The Competitive Advantage of Moroccan SMEs.

Sdira, Student Yasmin (2026) The Role of Innovation Management In Enhancing The Competitive Advantage of Moroccan SMEs. BA/BSc, Lámfalussy Sándor Közgazdaságtudományi Kar (volt Közgazdaságtudományi Kar).

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Absztrakt (kivonat)

Small- and medium-sized enterprises (SMEs) are considered to be a vital part of econo-mic development, job creation, and innovation within Morocco. In today's increasingly competitive global marketplace, adopting innovation management practices has become significant to ensuring their ongoing competitive edge and long-term viability. This thesis investigates the relationship between innovation management and the competitiveness of Moroccan SMEs, thereby filling a void in the current literature. The goal is to better understand the impact of management innovation on the performance, adaptability, and market position of firms operating in a rapidly changing economic en-vironment. To achieve this objective, the study will utilize a mixed methods approach consis-ting of both quantitative survey data and qualitative interview and observational data. The combination of quantitative and qualitative data will allow for an exhaustive exami-nation of not only the internal management practices of SMEs, but also the external fac-tors impacting their ability to innovate. Furthermore, the research will investigate how innovation management practices have helped improve efficiency, increase flexibility, and supported SMEs in developing new products and accessing new markets. The results indicate that Moroccan Small and Medium Enterprises (SMEs) predo-minantly use traditional management approaches and therefore do not respond readily or effectively to changes in the market. The major barriers experienced are limited access to management skills, a lack of funding, and poor support from institutions. The study demonstrates that there is an opportunity to enhance competitiveness through using innovation management techniques supported by a better legal framework and an increase in institutional support. In summary, the research indicates that imple-menting innovation management practices is essential for enhancing SME performance and promoting sustainable economic development in Morocco.

Angol cím

The Role of Innovation Management In Enhancing The Competitive Advantage of Moroccan SMEs.

Intézmény

Soproni Egyetem

Kar

Lámfalussy Sándor Közgazdaságtudományi Kar (volt Közgazdaságtudományi Kar)

Tanszékcsoport/intézet

LKK - Közgazdasági és Nemzetközi Kapcsolatok Intézet

Szak

NEM RÉSZLETEZETT

Témavezető(k)

Helyi kari azonosító

LKK-A-2026-24

Mű típusa:	Diplomadolgozat (BA/BSc)
Felhasználói azonosító szám (ID):	Yasmin YS Sdira
Dátum:	21 Júl 2026 13:46
Utolsó módosítás:	21 Júl 2026 13:46
URI:	http://diploma.uni-sopron.hu/id/eprint/16724

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