The impact of intercultural differences on business life

Oubelahcen, Yousra (2024) The impact of intercultural differences on business life. BA/BSc, Lámfalussy Sándor Közgazdaságtudományi Kar (volt Közgazdaságtudományi Kar).

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Absztrakt (kivonat)

In our increasingly globalized world, businesses are faced with a diverse range of cultural landscapes that impact their interactions, decision-making, and organizational dynamics. The purpose of this thesis is to investigate the complex effects of intercultural differences on various aspects of business life and to identify potential challenges, opportunities, and strategies for navigating cultural complexities. To achieve these goals, this study uses a mixed-methods approach that combines a comprehensive literature review, qualitative research through secondary case studies, and quantitative surveys. The literature review consolidates existing knowledge on intercultural management, while quantitative surveys complement these findings by providing statistical analyses of cultural perceptions and their implications for business practices. The findings show that intercultural differences have a pervasive impact on all aspects of business life, including communication, negotiation, leadership, and organizational culture. Additionally, the study identifies a range of business strategies for dealing with cultural diversity, such as cross-cultural training, multicultural team building, and culturally sensitive marketing approaches. This thesis focuses on the significance of acknowledging diversity as a means of boosting innovation, creativity, and competitive advantage in business. Organizations can unlock the full potential of their diverse workforce and expand their global presence by fostering cultural intelligence and establishing inclusive work environments. However, certain challenges such as ethnocentrism, cultural stereotypes, and communication barriers need to be addressed by taking proactive measures and initiatives for developing intercultural competence. Furthermore, this study underscores the profound impact of intercultural differences on business operations and highlights the importance of comprehending cultural dynamics in modern organizations. Companies that celebrate diversity and harness cultural differences can prosper in an increasingly interconnected and multicultural world, forging partnerships, tapping into new markets, and driving sustainable growth.

Intézmény

Soproni Egyetem

Kar

Lámfalussy Sándor Közgazdaságtudományi Kar (volt Közgazdaságtudományi Kar)

Tanszékcsoport/intézet

LKK - Közgazdasági és Nemzetközi Kapcsolatok Intézet

Szak

LKK - Nemzetközi gazdálkodás alapszak (BA)

Témavezető(k)

Helyi kari azonosító

KBAN-24/07

Mű típusa:	Szakdolgozat
Felhasználói azonosító szám (ID):	Yousra Oubelahcen
Dátum:	22 Júl 2024 12:35
Utolsó módosítás:	22 Júl 2024 12:35
URI:	http://diploma.uni-sopron.hu/id/eprint/13128

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